Ever feel like quitting or giving up? Perhaps a job, or a career, or a relationship seems too hard and walking away seems preferable? Been there. Done that. But how to quit and still be successful? Enter Seth Godin’s little book, The Dip.

A highly successful businessman, marketing guru, and blogger, Godin knows a thing or two about success. Personal success, financial success, and business success. Godin also knows a few things about failure and how to avoid the pitfalls.


His concise read The Dip ($12.95 at Amazon) is about knowing when to quit and when to stick with it. It sounds so simple. But it’s not. Reading the book caused me various levels of anxiety. I had to take a long walk by page 35. By the end of book, page 76, I had revisited every job, career, and relationship decision I’ve ever made. Should I have quit? Should I have stuck it out? What were my personal dips in life? Am I successful?

Throughout this tiny little book, Godin’s message is clear:

Winners quit all the time. They just quit the right stuff at the right time.

The trick to quitting is knowing the signs. It’s knowing when.

What’s “The Dip” anyways?

This is the dip.


The Dip is:

  • The point between starting something and excelling at it.
  • The low after the excitement, when something new wears off.
  • The realization that it takes time, effort, and skill to get better.
  • Mile 20 in a marathon, or mile 13 in an Ironman Triathlon.
  • The stretch from beginner to expert.
  • Years 2-3 in a four year degree.
  • The point where you dig deeper.
  • The place where many quit.
  • A pause point, a battle cry.
  • The dip is the work.

Before reaching the dreaded dip Godin wants us to examine if we should face the dip, or quit. He calls the no win, dead end situations in life “Cul-de-Sacs” and “Cliffs” of failure.

Should You Get Dipped?

Yes. You must get dipped. Seriously.

In all honestly, I didn’t expect a little 76-page book to blow my brain. These pages are not even full sized. Godin’s dip measures just 5X7. That’s a little package with a lot of brain blowing wallop. I got dipped at the library for free, but now I’ve ordered my own copy of The Dip through Amazon (12.95). Seriously, awesome book.