Mastering money is just a matter of using some common sense, right? Make a budget, spend less than you earn, cut out the coffee, and you’ll be a millionaire in no time, right? Nope.
The problem is money isn’t just about math (or coffee) – our money sense is often influenced by sneaky subconscious biases that turn our good intentions into costly financial mistakes.
Kerry K. Taylor tackles these challenges with a little science, a dash of fun, and a lot of understanding. Behavioral research has uncovered the different ways we think about money, and we can leverage these biases to increase our wealth, health, and happiness.
Combining her interdisciplinary background in science, finance, and journalism with her seemingly irrelevant experience in triathlon racing, organic farming, and sketching on napkins, Kerry explains how our very human behaviors curb our ability to master money, and what we can do to fix it.