Grocery shopping in the gluten-free aisle always makes my stomach ache. I’m not ungrateful that gluten-free products exist for those of us with gluten sensitivity, gluten curiosity, or full-on Celiac disease (like me). But my tummy grumbles and my wallet bloats whenever I try to digest the 200% price increase of gluten-free foods over the regular wheat-filled versions.

Living a life without wheat, rye, and barley doesn’t have to increase your grocery bill. Promise. Since I’ve dined on a gluten-free diet for nearly 10 years and survived a few shopping mistakes and missteps, I’ll share my stealth ways of eating less gluten without paying the steep price.

gluten free

It all starts with a trip to your local supermarket and a grocery shopping list.

1. Attack of the Clones

Attempting to clone your old food favorites with gluten-free alternatives will cost you. Star Wars prequels miss the magic of the original series (hello, Harrison Ford?), and swapping regular packaged products for gluten-free packaged products won’t get you Harrison Ford either. I know. I’ve tried. Nothing compares to the real thing, and the gluten-free thing is expensive.

While the market for gluten-free food is exploding and having variety is great, the price you’ll pay for gluten-free cakes, cookies, brownies, and bread may implode your budget. I took a turn around my local grocery store to show you the belly busting damage.

gluten free cornflakes

What’s for breakfast? Hopefully not a daily morning meal of Glutino gluten-free cornflakes, ’cause a tiny bowl of this wheat-free stuff will cost ya 191% more than the regular Kelloggs brand featuring a rooster. Cockadoodledon’t.

gluten free crackers

Snack attack? Want some crackers with that cheese? The 467% price increase for every 100g of gluten-free cracker won’t put a smile on your face, or make you feel like Ritzing it up.

gluten free cookie

Piss off a GF Cookie Monster. Mmmmm, sink your teeth into an almost homemade gluten-free cookie and pay 70% more than the wheated bakery-style dozen. Chewy, gooey, costly, cookies. Grrrrr.

gluten free brownie

But they’re bite sized! Take two bites from these gluten-free mini brownies and pay 29% more for doughy chocolate without the dough. Notice how the gluten-free version sells in a 20g smaller size? Two less bites for you!

Bottom Line: Going gluten-free shouldn’t be about swapping [Brand Name Boxed Food Thing] with [Gluten-free Boxed Food Thing]. If you think outside the box, you’ll save a lot of money and likely eat healthier too.

You know many of the gluten-free speciality foods are often refined, have been stripped of nutrients and fiber (goodbye, wheat bran!), and lack the fortified vitamins and minerals of foods containing wheat flour? Yeppers. Check the labels before buying this gluten-free stuff and you may see that you’re paying more for foods higher in sodium, sugar, and carbohydrates. Digest that for a minute.

So whenever a costly gluten-free clone strikes your fancy, pretend the box includes one free Jar Jar Binks, and strike back by buying something else.

2. Go for real gluten-free foods

Going gluten-free doesn’t mean you need to buy foods boasting gluten-free labels. Open your eyes in the grocer’s produce, meat, and dairy aisles and you’ll see plenty of gluten-free eats without the specialty price tags.

gluten free foods

Fruits, vegetables, eggs, chicken (doesn’t matter which one came first), fish, beef, legumes, and many pseudocereals are all naturally gluten-free, priced like normal food (’cause they are normal food), and generally healthy. They’re called whole foods, people, and they’re delicious. Stock up on real gluten-free foods and you won’t miss the gluten.

potatoes bean rice

What you might miss are carbohydrates. So let me reintroduce you to potatoes, rice, beans, and oatmeal. These GF options contain no gluten and can send your blood sugar soaring with a sweet carbohydrate hit, without the expense. Since these foods may be bought in bulk and on sale, it’s easy to stock up without the sticker shock of gluten-free pastas, breads, and crackers.

gluten free food

Warning: Be wary of adding sauces, drizzling dressings, and dipping into dips if you’re seriously gluten sensitive. Many salad dressings, BBQ sauces, and tasty dips can contain wheat, barley, or rye — sending you into glutenized gastrointestinal grief. Always read labels, and watch out for these hidden traces of gluten. Soy sauce is the worst. Don’t get me started. Grumble.

Bottom Line: Everyone pays the same price for regular food, whether you’re gluten-free or not.

3. Discover new ingredients

There’s a new wheat in town, and his name is ‘Buck’. Unlike other grains with the ‘wheat’ surname, ‘Buck’ doesn’t contain any wheat at all. He doesn’t cost big bucks either.


Despite the unfortunate cereal-sounding moniker, buckwheat is a tasty seed sharing a kinship with rhubarb and sorrels. Swap out your boring potatoes and rice, and try a little buckwheat as a side dish and you may increase the nutritional makeup of your meal. Buy your buckwheat in bulk and you’ll save a little moolah.


Another great option for the rice-weary and potato-bored is quinoa, a tiny seed high in protein and lower in carbohydrates than most cereal-like grains. I buy it at Costco for big savings.

Bottom Line: Venture beyond the regular seeds and grains and you’ll find tasty (and affordable) gluten-free alternatives to serve for dinner.

4. Find affordable flour

Gluten-free flour is expensive. Walk into any grocery store or specialty health food store and expect to pay big bucks for a simple, all-purpose flour.

gluten free flour

Forget saving money with generic or no-name products when you’re living wheat-free. Bob’s Red Mill Gluten-free All-Purpose Flour costs 760% more than the stuff sold in bright yellow packaging.

Boring bread mix isn’t exactly a steal either.

gluten free bread

Bake your own gluten-free bread and pay nearly 50% more than Robin Hood brand mix. Who’s stealing from the rich and giving to the poor, again?

Don’t fear, cookie mixes will leave you feeling robbed too.

gluten free cookie mix

Choke on a gluten-free chocolate chip cookie made from a mix and pay 238% more than the stuff sold by Quaker. No cookies for you.

Here are a few tactics for those in need of GF flour (and other items) without the crazy prices.

Mix your own flour.

There is a dizzying array of gluten-free flours on the market. Let’s start with whole grain flours (brown rice, buckwheat, oat, quinoa, sorghum), white flours (rice, potato, tapioca, arrowroot), nut flours (almond, coconut), and then end with bean flours (garbanzo, fava). The type of flour you use and the blend you mix depends on your baking requirements and personal taste.

I like to save money with The Gluten-Free Girl’s 40/60 mix of 40% whole grain and 60% white flours/starches. This way I can buy whatever gluten-free flours are on sale in these categories and mix up a big batch of all-purpose flour when the price is right.

Check out The Gluten-Free Girl’s all-purpose flour mix for the details. The video is good too.

When you find the mix you like, scout for sales and stock up.

Shop online.

Popular GF brands like Bob’s Red Mill can have sales online, but the biggest GF savings I’ve sleuthed are on Amazon.

Being a Canuck I don’t qualify for Amazon’s ‘Subscribe & Save’ feature where food items can be bought in bulk at discount and shipped directly (for free) to your home address. If I lived in the States, I’d be livin’ life to the gluten-free fullest with either Bob’s Red Mill Gluten-free All-Purpose Flour or Better Batter Gluten-Free Flour delivered on demand. Sorry Canucks, I feel your pain.

Buy in bulk. Use coupons. Plan Meals. Leftovers.

Anyone who’s read my blog for a while *might* be familiar with The Definitive Guide: 22 Ways to get a discount on anything. This three-part series includes tips and tricks for buying a wide variety of items for less. Why not apply a few of these tips to gluten-free foods?

Part Three lists popular couponing sites and bulk buying options, while Part Two shows you how watching the price scanner at checkout can score you free food.

I’ve also written a lot of posts devoted to my love of leftovers. Cooking bigger meals and eating leftovers for lunch can help cut the costs of buying, or baking, costly GF sandwich bread. See 20 Tasty ways to love your slighted leftovers and The Organized Fridge for details.

Heck, download my friendly and free meal planner to get all your gluten-free meals organized for less.

Go without.

I often go without special gluten-free foods, and I’m never saddened to say, “I can’t afford it.” Opt to eat naturally gluten-free foods and you’ll be just fine — both your bowel and budget may thank you in the end.

Bottom Line: I just gave you seven ways to save money on gluten-free flour. Pick one, or play with all seven. I’m cool like that.

5. File your taxes?

Canadians diagnosed with Celiac disease can claim the ‘incremental cost’ of their gluten-free foods as a medical expense on that super fun annual paperwork known as ‘The Tax Return’. Tax filers will need to study CRA’s chart to figure what ‘incremental cost’ means, but you could save a few dollars (not enough, thank you) on the high cost of gluten-free foods. To qualify you’ll have to take a brutal blood test and perhaps offer a biopsy as proof that your gut can’t handle gluten. Yes, you should ask for a doctor’s note too. Sigh.

See Claiming gluten-free products as a medical expense on your friendly neighbourhood CRA website.

The rules for claiming medical expenses in the United States are varied. Americans with Celiac disease should track all GF food costs, contact a local Celiac chapter, and use all allowable state and IRS deductions possible.

Bottom Line: You won’t save a fortune by claiming gluten-free items as a medical expense. But every deduction helps, right?

6. Seek out the right resources

I’ve mentioned a few resources along the way, but these are the ones I frequent.

  • Celiac Disease Foundation: Americans can find the latest research, get access to local doctors, and connect with others looking to live gluten-free.

Anyone else out there trying, or living on, a gluten-free diet? I would love to hear your wheat-free advice!