8 Stealth Ways to Uncover Big Savings with Secret Online Coupons


Paying full price for anything kind of sucks, especially when a better deal is just a click away. A few years ago I developed some stealth shopping strategies for finding deep discounts on everyday items like groceries, books, electronics, and clothing. I’ve even discovered ways to fly away with some cheap flights found online.

Finding deep discounts when online shopping or uncovering savings on in-store purchases is easy. The secret is to go online before going shopping and search out the savings with online coupons and promotional codes. Try any of these 8 stealth shopping tactics to uncover some big savings. Just don’t give yourself carpal tunnel syndrome with all your clever clicking.

1. Google for Online Coupons and Promotional Codes

Launching an online coupon search with Google is a surefire way to uncover promotional codes on everything from groceries to a weekend getaway. It only takes a few minutes to Google It and see if there are savings in store.

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Here’s how to Google It:

  1. Open a web brower and launch Google.
  2. Enter the desired retailer’s name and then “coupon code”.
  3. View several results to see if the online coupons or promotional codes are valid.
  4. Download your printable coupons or try your coupon codes in your online shopping cart.

You may have to try several coupon codes before finding one that works — but you’ll get lucky eventually, so be patient.

2. Sign Up for Email Alerts

Surf on over to your favorite product sites and sign up for preferred customer email alerts, Web Flyers, or Special Web Offers. By getting on a preferred customer email list you’ll get sent weekly (or monthy) coupons, deals, and discounts good for in-store or online shopping not offered in the store.

I’ve found discounts as high as 60% on clothing from Banana Republic, cosmetics from various drug stores, sports gear from Sierra Trading Post, groceries from Superstore, and on electronics by using Circuit City discount coupon codes. I often get emailed last minute flight deals from major American and Canadian airlines which saves me hundreds on flights home and on weekend getaways. Many companies like Procter and Gamble run promotions that offer email subscribers coupons worth hundreds of dollars, saving you money on everything from soap to Pampers.

Before signing up to a bunch of company email alert lists though, consider setting up an alternative email address to deal with the onslaught of advertisements. No one wants their main email account bombarded with special offers daily.

3. Visit Coupon Websites

Point your web browser to a savvy shopping coupon forum or a website that posts discounts and deals save anywhere from 10% to 70% off regular retail prices. I’ve even found free international shipping coupons by just visiting the right couponing website at the right time.

Sites like RetailMeNot.com and RedFlagDeals.com boast strong communities who post coupons and codes regularly to save you big bucks on purchases in many categories, including: travel, electronics, financial services, entertainment, apparel, automotive, home wares, and even school supplies. These sites are amazing places to find both in-store deals and online shopping discounts.

4. Search Online Sales Flyers

Some stores call them “Sales Circulars” while others call them “Store Flyers”, but whatever they’re called in your area, searching your grocery store’s online weekly specials listed in a flyer is a good way to save some dough on bread, biscuits, and baby food. Just vist your preferred grocery store online to preview all weekly sales, online coupons, and special offers to cash in on the savings before cashing out at the till. If you’re Canadian, checking out the Real Canadian Superstore Flyer weekly can save you on everything from gasoline to camping gear. I’ve saved hundreds just by planning ahead and seeking out the door crashing deals.

Many big box and speciality stores like Walmart, Walgreens, Target, Lowes, Macy’s, Kmart, Kohls, Home Depot, and Canadian Tire also advertise their weekly flyers online. Check out the store’s website and find a link that says something like, “local sale flyer” and enter your Zip or Postal Code to find deals targeting your area. You may just find secret printable coupons avilable only to those searching the flyers online.

5. Surf Store and Mall Websites

If you’re planning to visit a particluar store or mall then why not visit their website first – they may just have a few printable coupons available to entice you to visit their stores. I’ve found special offers for clothing online at H&M’s website and figured it was worth the $35 Dollar Off Coupon to shop in their store. Many of the big brand name clothing, footwear, and electronics stores post deals and coupons online to get you off the internet and into their stores. If you’re in the market for a particular item, then finding some savings online first is a sweet deal.

6. Skip Shipping Costs!

If you’ve ever gone online shopping and been dinged with shipping charges, then you know the costs of delivery can eat into your deal. Rather then pay for parcel delivery, always look for a free shipping option when buying from an online store. Getting your items shipped for free could save you tens of dollars or a percentage off the total price on your order — so it pays to shop for shipping deals. Many online retailers offer free shipping when you buy up to a specified dollar amount in merchandise. If you aren’t offered free shipping before checkout, then look for promotional codes through retailmenot.com and redflagdeals.com to cut on costs.

Another creative method for saving on shipping is to order online from a store that also has a brick-and-mortar storefront and opt for in-store pickup for free. Not only will you qualify for web-only discounts not offered in the store but you can get your merchandise much faster but picking it up in person.

7. Dial Into Savings with Your Cell Phone

A sneaky way to grab an online deal while shopping in a store is to search for a coupon using your cell phone web browser. A friend of mine used this method to save $50 off the price of a DVD player by visiting the store in-person to check out the merchandise and then ordered this player using his cell phone with coupon. While online he selected the option to pick up his purchase in person and waited only a few minutes to pick up his package. Not a bad return on only 10 minutes of cell phone air time.

8. Subscribe to Retailers via Twitter

Update: A big thank you to “JMT” who counted up my points and noted I missed one. 😀 So to be fair and give you as much bang for your coupon saving buck, I’ll add an excellent Twitter tip from the comments!

Blogger and brilliant commenter Riscario Insider says,

I read that subscribing to retailers via Twitter can yield savings too, similar to email alerts. How do you deal with the noise in your Twitterstream? Maybe a separate Twitter account is the elegant answer.

Now there’s an eighth way to get stealth and find those wicked coupons. 😉

Over the years I’ve used all of these stealth shopping tactics to uncover big online coupons and savings. Got any other methods that have saved you some cash?


  1. Riscario Insider June 28, 2009 at 1:47 pm

    What a catchy title, Kerry. Hard to resist.

    When you’re buying online, it’s soooo annoying to see a field for a promotional code … and having nothing to input.

    I have tried Google searches with mixed results but did not consider the other ideas. I read that subscribing to retailers via Twitter can yield savings too, similar to email alerts. How do you deal with the noise in your Twitterstream? Maybe a separate Twitter account is the elegant answer.

  2. CouponSaver.Org June 29, 2009 at 12:22 am

    Visiting coupon websites helps you get the latest deals and promos when shopping, so you don’t end up trying to input a coupon code that’s already expired. (Sadly, it happens a little too often).

    There are a lot of coupon websites that offer the right coupon for any purchase you make.

  3. Kathryn June 29, 2009 at 3:21 am

    I’ve used the google ‘coupon code’ with great success but I hadn’t heard of or thought of the cell phone idea. Love it! Thanks!

    I also second your idea about signing up for e-mail alerts. Most of the coupons I get are e-mailed directly to me.

    Great article!

  4. Caitlin June 29, 2009 at 5:18 am

    I use the RetailMeNot Firefox add-on. When I visit a website that has a coupon listed on RetailMeNot, my browser automatically notifies me that a coupon is available. That way, I don’t even have to go hunting (unless one isn’t listed there, but nearly all of the places I shop online are listed there).

  5. Secret on-line coupons « Later On June 29, 2009 at 8:51 am

    […] Posted in Business, Daily life at 9:51 am by LeisureGuy Squawkfox has a good post on finding secret coupons that save you money when you buy on-line. Check it out. […]

  6. Mike Pastore June 29, 2009 at 12:50 pm

    Availing discounts from different stores and products through signing up to email alerts and special web offers is not only budget-saving but also time-saving. You do not have to be from one shop to another just to find out if when they will be on sale.

  7. Vered - MomGrind June 30, 2009 at 9:20 am

    Useful! Thanks!

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  9. Jenny (usagi) July 2, 2009 at 2:13 pm

    You don’t need a new twitter account just to follow retailers, you can use your preferred feed reader:

    Go to the Twitter page of the retailer you want to track, and look for the link to the RSS feed at the bottom and subscribe to the feed. (I got this trick from Lifehacker, didn’t look up the original post.)

    You can then use your feed reader to sort, filter, label or otherwise deal with the twitter streams.

  10. Gina July 3, 2009 at 4:16 pm

    Don’t forget about shopping through an online shopping portal (like Ebates, MyPoints, Cashbaq, etc.) when making those purchases online. You can earn a percentage back in cash or earn points to apply towards gift cards and other rewards.

  11. Laura Pagles July 6, 2009 at 5:37 am

    Great read, Kerry, especially the info in #3 about online communities. I don’t have a ton of time to devote to bargain shopping but rely on the community on our site when I set out to find a deal on a product I’m looking for. I find I have to be careful with email and twitter alerts. It’s really easy to be tempted by a deal on a product that I’m not necessarily in the market for.

    Laura Pagles

  12. AloDeals August 14, 2009 at 10:22 pm

    i always check coupon at retailmenot before buy something. it’s great site

  13. sheila September 17, 2009 at 1:24 pm

    Hi, Kerry. You’ve pretty much covered all the essential points. I also do my shopping online at http://www.savingswatch.com, where I benefit from coupon discounts, price comparisons and free shipping. I just want to add that choosing sites with cash back rewards can save you even more. And sometimes you get sweet freebies in those deals. Finally, don’t forget about the time you can save when you’re looking for deals. Most stores have clearance and end-of-season sales that, added to your coupon codes, can enormously cut your expenses in half–and sometimes more.

  14. Neema December 19, 2009 at 1:06 pm

    First thing I do before using any coupon is comparing the prices of same product in comparison search engines. This will definitely give me an idea of what the price difference is.


  15. Judi November 22, 2010 at 8:07 am

    I highly highly recommend ebates.com!!!! All you have to do is go to their site, and they have nearly ALL RETAILERS!!! You can actually earn a percentage of your purchase price back by going through their site FIRST. They send you a quarterly check. There is even a travel site that is on there. It really adds up. I NEVER shop online without going there first. GREAT SITE! Check it out!

  16. dsbrad November 22, 2010 at 11:09 am

    I look for discounted gift cards on Craigst List, eBay, and gift card selling/trading sites like cardpool.com, giftcardrescure.ecom, lots more sites. I saved $70 on a $432 Home Depot purchase but be sure it is an actual gift card – not a store credit – otherwise it can only be redeemed at that particular store. Luckily for me it was from my local Home Depot.

  17. Hope Ryan January 16, 2012 at 2:34 pm

    I don’t fine alot of coupon sites that are good in Nova scotia

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