Finance is Personal on TV: Millennials, FOMO, and Loyalty Programs!


It’s not often a new television show about personal finance starts up and makes a solid point about featuring women. Well, here it is! And it’s not just on cable — Finance is Personal with host Elizabeth Naumovski is on YouTube too.

Elizabeth invited me to speak on her second show where I squawked about debt, FOMO, millennials, loyalty programs, big money wasters, the second-hand economy, and financial literacy. Here’s a sneak preview of what I spoke about:

FOMO and Millennials

The feeling is real, and it can put you into debt. I talked about millennials that use social media, but FOMO can sneak up on Gen-Xers and Boomers too. Don’t think you’re too young or too old to catch the cost of FOMO. Because you can. And it feels terrible.

Fear of missing out (FOMO) is the physical and emotional anxiety you feel when you think you’re missing out on something that’s better than what you already have. Maybe it’s a vacation, a career opportunity, a meal, a social outing (like a party you weren’t invited too but it seems like everyone else is!), or even fashion.

Everyone’s awesome life scrolls past your feed and through their flawless filter, everything looks amazing! But with FOMO is it’s easy to forget that the stuff posted on social media has a cost. You see how much fun your friends or the social influencers are having on Instagram, but the reality is they’ve just blown $50 bucks on breakfast or $500 on clothing. What’s the solution? I share some thoughts in the video. Promise.

Be wary of loyalty programs

We love loyalty programs. Try shopping at any store without being asked for your loyalty card or rewards app at checkout – you can’t. Competition has increased not just for your money, but for your loyalty towards collecting points too. I talk about how much more loyalty program members spend over non-members, and reveal how retailers program us to spend on their schedule. Beware.

I wrote a popular opinion piece on loyalty programs for the CBC: You should be wary of loyalty programs — not enticed by them.

Is it worth it?

Everyone wants to know if this thing or that thing is a deal or a dud. I’m talking more about behavioural finance these days and how it frames our spending decisions. In Is it worth it? I write about something called ‘mental accounting’ and why you’re more likely to spend birthday money from your Grandma and save your pay check. Elizabeth asked me about this post, so I also talked about hay bales and puffy parkas.


What’s a big money waster?

Eating is an expensive habit. Every year I talk about saving money on groceries with generic brands, buying frozen veggies, and using grocery flyer apps to find sales. These are tips that can save you hundreds a year.

I’m rarely asked to talk about the ONE WAY you can save thousands on food – Don’t throw out your food! Families throw out about 25% of the food they buy, and this can add up to around $2,400 per year!

Want the solution? Check out my Beginner’s Guide to Meal Planning {save time and money} and Track your money with the Free Budget Spreadsheet.

Please check out Finance is Personal with host Elizabeth Naumovski and tell me what you think!

Love love love,


  1. Debbie April 25, 2018 at 5:10 am

    100% stellar as always, you’re amazing, your passion shows through when you speak. You have great ideas and advice. Thank you!

  2. Codrut @ April 25, 2018 at 8:00 am

    I’m not into loyalty programs, but I do save on groceries more often. Great advice, thank you!

  3. Karen April 30, 2018 at 3:22 pm

    I use my loyality points all the time . I only buy what is needed or on my shopping list. Here are some things I got with them two cars seats for our twins when we had to size up,a new BBQ and sleeping bags for the whole family (5 kids) and and a ipod nano (we still use in the car). Everytime I had to buy diapers and sun screen ( both bald babies) we got points and yes I comparison shopped and used coupons everytime.I havent purchased a turkey for years at xmas and I got all my my soil and mulch for our gardens in the last couple years with which we grow all tomatoes and salad stuff during the summer and fall (saving more money). It just depends how you use your points and when.

  4. Carl May 15, 2018 at 3:01 am

    You’re looking so pretty <3

  5. GreenDollarBills September 8, 2018 at 5:03 am

    As well as wasting their money by throwing out food I think they buy too many brands and packaged food. I’d recommend shopping around the edge of the store mainly around groceries. Not only will you save money but eat more healthily as well!

  6. Danielle Ogilve October 8, 2018 at 6:05 am

    These are absolutely great tips. I agree with you, a lot of what we spend is for food we don’t even end up eating. It’s just incredibly wasteful all around

  7. Danielle Ogilve October 9, 2018 at 12:28 pm

    I talk about how much more loyalty program members spend over non-members, and reveal how retailers program us to spend on their schedule. — I cannot agree with this more. Often, there’s really a lot of holidays made up by retailers just designed to make the consumer spend more.

  8. Mac | Personal Finance Blog October 31, 2018 at 10:28 pm

    Was looking for personal financial management tips and came across this post. It is very helpful and thanks for sharing this. It is true that we spend lot of money on food that we don’t eat. Same goes for other stuff too. It’s important to keep track of things you spend money on. Thanks!

  9. Brandi Horinek Wyatt December 5, 2018 at 2:32 pm

    I LOVE Finance is Personal! I have the PVR set for it all the time! Too many times I have sat across the desk from women who always deferred to their husband in financial matters, and then the time comes where they don’t have a husband anymore, and they are completely lost and overwhelmed. It is my personal passion to empower women in their financial lives!
    …..and KIDS…..

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